research & planning
When conducting my research, I discovered that there was a peak interest in the market for wellness brands, being one of the fastest-growing industries on the market. My job was to help my client stand out in this market, focusing on a more conscious effect their clothing will have on their customers. In my research, I looked at wellness brands like Saje and Vitruvi. I noticed that language was focusing on the user and the luxury of their experience. My client also wanted her clients to feel that this was a luxurious brand when they first enter the site, but unlike most luxury brands, still be relatable. It was important to the client to keep the merchandise photography minimalistic, focusing on the brand colours in contrast with the all white products. The reason for this was because for the first launch, the products will only have one colour to choose from.